Why branded residences keep outperforming
From Six Senses to Bulgari — the case for buying into a name.
Branded residences in Dubai have traded at premiums between 30 and 60% versus comparable non-branded stock, and the delta has widened as new launches from Bulgari, Six Senses, Ritz-Carlton Reserve and W Residences arrive. The rationale isn't only lifestyle — it's rental performance. Short-let ADRs at Address branded stock are 40% higher than comparable non-branded units in the same building line.
Point Penta’s research desk publishes editorial market analysis every week. If you’re looking at property in Dubai, an advisor will share the full sales pack — inventory, comparables and the current pricing band — within one business day.
More from the desk
How to sell your Dubai apartment in a rising market
Dubai's residential market has demonstrated sustained momentum since mid-2020, with quarterly DLD transaction volumes regularly exceeding historical averages an
Dubai property viewing checklist — 15 things every buyer misses
Dubai's property market moves quickly—handover schedules compress, inventory turns over, and buyers often feel pressed to commit after a single viewing. Yet the
Best time of year to buy in Dubai — a seasonal market analysis
Buying real estate in Dubai is rarely a straightforward exercise in supply and demand. The market breathes with the city's cultural calendar, developer event cy